Thursday, September 19, 2013

Would You Name A Hospital ER After A Clothing Company?

My opinion:  Have an emergency medical condition?  How about visiting Abercrombie and Fitch?  No, not the clothing store, the Emergency Room!  Though I have heard of many companies rather than individual people donating to certain facilities and pavilions, this company seems rather unrelated to medical practice.  Furthermore, I'm wondering if there are any unintended consequences that would go with this.  For example, will younger people with medical conditions be tempted to visit this ER rather than others, or will some avoid it because of the recent scandal surrounding the company.  Again, maybe it's just me being ridiculous, but I still think there's a possibility that this name will influence which patients come and which ones avoid the ER.  Any thoughts?  Feel free to comment.

Ohio State may name hospital emergency room after Abercrombie & Fitch

Ohio State University plans to name the new emergency department at its medical center after the Abercrombie & Fitch clothing company, a year after another Columbus hospital named its emergency center after the brand.
The Ohio State Board of Trustees is to vote Friday on a proposal to create the Abercrombie & Fitch Emergency Department, which will be twice the size of the department now housed at OSU’s Wexner Medical Center when it opens in 2014.
The name is a nod to the more than $10 million the New Albany-based company has given the medical center in recent years, said Bob Mackle, a medical center spokesman, and for helping to create the Abercrombie & Fitch Chair in Inflammatory Bowel Disease faculty position.
“As a nonprofit health system, we value and recognize the benefits of philanthropic support to our endeavors to improve health care in our community,” Mackle wrote in a statement.
The new emergency department is part of a $1.1 billion expansion of the medical center, including a new cancer hospital and research institute.


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